NASHUA, NH - JANUARY 06: Republican presidential candidate and former New York City Mayor Rudy Giuliani speaks after receiving an endorsement from the New England Police Benevolent Association January 6, 2008 in Nashua, New Hampshire. Giuliani and other Republican candidates continue to campaign across the state, which holds its first in the nation primary on Tuesday. (Photo by Win McNamee/Getty Images)

NEW YORK (AP) — Nielsen numbers tell us how many people watched live coverage of the Jan. 6 committee hearings — 20 million the first night, 11 million the second and nearly 9 million for the third. Yet those traditional yardsticks don’t begin to account for the true impact of what is being said. Memorable moments from each hearing are sliced for quick consumption online, and on television news and comedy shows — almost certainly reaching a larger audience than watched them originally, and sealing them in the public memory. Liz Cheney’s prediction, a previously little-known breakout star and Rudy Giuliani’s alcohol intake stand out so far.