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The LVCVA and R&R Partners have rolled out a new series of ads targeting people living within driving distance of Las Vegas. Arnie DiGeorge, the executive creative director at R&R says one ad, “Keep Your Mask Up. Let Your Hair Down,” reminds visitors Las Vegas is following safety guidelines to prevent the spread of COVID-19, while reminding them this is still the place to come to have fun. Another spot, “When You’re Up For It, You Know Where To Find Us,” reminds visitors Las Vegas is ready and waiting for them.