The Las Vegas Convention and Visitors Authority board of directors has authorized $3-million in upfront funding to stage the PAC 12 Conference Football Championship at Allegiant Stadium in 2020 and 2021.
It is the first funded event at the new stadium, which is still a year away from opening. However, other events are also lining up to use the facility including the Las Vegas Bowl. The Pac-12, a top-tier league of 12 universities in California, Oregon, Washington, Arizona, Utah and Colorado, opted in 2014 to stage its championship game on a neutral field and has scheduled it at Levi’s Stadium in Santa Clara, California.
However, attendance has declined in recent years and the PAC 12 is hopeful that bringing the game to Las Vegas will increase attendance.
The LVCVA board authorized spending $1.5 million per year in an agreement with Allegiant Stadium, the Pac-12 and MGM Resorts International. The agreement commits the LVCVA to spend $1 million for the sponsorship, a team hotel guarantee of $300,000, a team food and beverage commitment of $100,000 and other game-related marketing.