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Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to start buying used video games from shoppers at stores in a move that goes after the bread-and-butter business of GameStop.

Wal-Mart Stores Inc. plans to expand its current online trade-in program by allowing customers to trade in their used video games at 3,100 Wal-Mart stores.

Starting next week, customers can trade in video games for credit that can be used in both Wal-Mart and Sam’s Club stores. The value for each trade-in will vary by the title, console and age of the game, ranging from just a few dollars for older games to $35 and more for newer ones.

The world’s largest retailer is taking aim at a very lucrative area of the $2 billion used video-game market. It’s a business that’s dominated by GameStop Corp., the world’s biggest dedicated seller of video games with the largest and most-established video game trade-in program.

Retailers from Amazon to Best Buy also offer used video trade-in programs. But Wal-Mart’s new program is the biggest threat to GameStop, which for the last three years has drawn roughly half of its profits from buying and selling used video games.

Wal-Mart made a point on Tuesday of saying that the credit it will offer shoppers for in return for video games can be used on anything from groceries to a new bike, rather than just other video games. The latter was an apparent reference to GameStop’s program.

“When we disrupt markets and compete, our customer wins,” said Duncan Mac Naughton, chief merchandising and marketing officer of its US stores. “They’ll save money on video games and have the flexibility to spend it however they want.”

GameStop did not respond to a query for comment.

Investors appeared to think the move spells trouble for GameStop, sending its shares down 3.7 percent to $38.30, while Wal-Mart shares rose 14 cents to $74.82.

But analysts suggest the new program isn’t necessarily a death knell for GameStop. After all, other retailers have tried to take business in the used game market with “modest” success, said Baird Equity Research analyst Colin Sebastian, but GameStop has loyalty among video game customers and a broad inventory of new and used video games.

“History suggests the competition is unlikely to capture meaningful share,” he wrote in a client note.

And Sterne Agee analyst Arvind Bhatia pointed out that GameStop has advantages that Wal-Mart does not: a large refurbishment facility in Dallas, pricing algorithms and experience developed over a decade.

“It makes sense and feels natural that various retailers that offer new video games would try to offer trade-ins as well,” Bhatia said. “However, as many retailers have discovered in the past, buying product from merchants in bulk is quite different than buying one disc at a time from customers.”

The trade-in business is appealing for a retailer: When a consumer buys a new video game for $60, only a small portion of its sale price goes to the company. But when a consumer turns around and sells that game back to the company, the company can keep all the profits for itself.

But it’s also a complex business that requires systems to track and manage used product inventory and pricing and the ability to refurbish products and restock stores appropriately to balance supply and demand. In fact, Wal-Mart tried a video trade-in program from 2009 to 2010 using kiosks in stores, but that was not a success. The company said it has found a better system that will make the process more efficient.

Another potential challenge in the video game trade-in market is software makers’ grudging acceptance of it. Publishers such as Activision, Electronic Arts and Take-Two Interactive have been adding downloadable content and add-ons to their $60 games to help recover any profits the publishers would have made if the consumer had bought a new game versus a retailer’s $55 used version.

“You cannot have game and marketing budgets this high while also having used and rental games existing,” Cliff Bleszinski, the creator of the popular “Gears of War” franchise, said last year.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart stores for store credit but not cash. The credit can be used in both Wal-Mart and Sam’s Club stores. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that Wal-Mart works with on its trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Retailers from Amazon to Best Buy offer used video trade in programs, but the Wal-Mart’s new program is the biggest threat to GameStop, which has the largest and most well-established video game trade-in program.

Wal-Mart made a point of saying that credit offered for video games can be used on anything from groceries to a new bike, rather than just other video games.

GameStop shares fell $1.84, or 4.6 percent, to $37.89 in morning trading. The stock had been down 19 percent since the beginning of the year.

But one analyst said the new program isn’t necessarily a death knell for GameStop. Other retailers have tried to take business in the used game market with “modest” success, said Baird Equity Research analyst Colin Sebastian. In contrast, GameStop has consolidated its market share of video game retail sales and has loyalty among video game customers and a broad inventory of new and used video games.

“History suggests the competition is unlikely to capture meaningful share,” he wrote in a client note.

Wal-Mart shares rose 23 cents to $74.92 in morning trading.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart stores for store credit but not cash. The credit can be used in both Wal-Mart and Sam’s Club stores. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that Wal-Mart works with on its trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Retailers from Amazon to Best Buy offer used video trade in programs, but the Wal-Mart’s new program is the biggest threat to GameStop, which has the largest and most well-established video game trade-in program.

Wal-Mart made a point of saying that credit offered for video games can be used on anything from groceries to a new bike, rather than just other video games.

GameStop shares fell $1.84, or 4.6 percent, to $37.89 in morning trading. The stock had been down 19 percent since the beginning of the year.

But one analyst said the new program isn’t necessarily a death knell for GameStop. Other retailers have tried to take business in the used game market with “modest” success, said Baird Equity Research analyst Colin Sebastian. In contrast, GameStop has consolidated its market share of video game retail sales and has loyalty among video game customers and a broad inventory of new and used video games.

“History suggests the competition is unlikely to capture meaningful share,” he wrote in a client note.

Wal-Mart shares rose 23 cents to $74.92 in morning trading.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart stores for store credit but not cash. The credit can be used in both Wal-Mart and Sam’s Club stores. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that Wal-Mart works with on its trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Retailers from Amazon to Best Buy offer used video trade in programs, but the Wal-Mart’s new program is the biggest threat to GameStop, which has the largest and most well-established video game trade-in program.

Wal-Mart made a point of saying that credit offered for video games can be used on anything from groceries to a new bike, rather than just other video games.

GameStop shares fell $1.84, or 4.6 percent, to $37.89 in morning trading. The stock had been down 19 percent since the beginning of the year.

But one analyst said the new program isn’t necessarily a death knell for GameStop. Other retailers have tried to take business in the used game market with “modest” success, said Baird Equity Research analyst Colin Sebastian. In contrast, GameStop has consolidated its market share of video game retail sales and has loyalty among video game customers and a broad inventory of new and used video games.

“History suggests the competition is unlikely to capture meaningful share,” he wrote in a client note.

Wal-Mart shares rose 23 cents to $74.92 in morning trading.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.

Wal-Mart to accept video game trade-ins in stores

KDWN

NEW YORK (AP) — Wal-Mart plans to expand its video game trade-in program to its stores, offering store credit for thousands of video games.

The world’s largest retailer plans to let video game owners trade in used video games online and in Wal-Mart and Sam’s Club stores for store credit but not cash. Previously they offered trade-ins on a more limited basis online.

It will also offer refurbished used games in its stores for the first time. Wal-Mart has been seeking new ways to boost revenue as its low-income customers remain under pressure due to a weak jobs picture and shaky economy. In its most recent fourth quarter, net income dropped 21 percent, and the Bentonville, Ark.-based company gave a subdued forecast for the current year.

“Gaming continues to be an important business for us and we’re actively taking aim at the $2 billion pre-owned video game opportunity,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S.

In a call with journalists, Wal-Mart executives said CE Exchange, the company that partnered with them on their trade-in program for smartphones and tablets launched in the fall, will also be in charge of the new video game program.

The value for each trade-in video game will vary by the title, console and age of the game. The amount will range from just a few dollars for older games to $35 and more for newer ones.

Amazon, Target, Best Buy, GameStop and others also offer video game trade-in programs that offer store credit or cash for video games.